Her Campus (@HerCampus) is the #1 online community for college women. The fun, user-friendly site covers topics relatable to collegiate women such as style, beauty, health, love, life and career, and features chapters at over 230 colleges as well as corresponding micro-sites within the Her Campus main site. All of the content is written by the world’s top student journalists, for whom the site serves as a career launching platform.
Founders Windsor Hanger Western, Stephanie Kaplan and Annie Wang met while they were undergraduates at Harvard, and the company is still based in Boston, MA. Through their work together on the college?s lifestyle and fashion magazine, they saw the potential for something even bigger and better, and spent spring of 2009 developing the business plan for Her Campus, with which they went on to win Harvard’s business plan competition. In addition to the main site, Her Campus now offers a daily email newsletter, social media communities, a blogger network, a high school ambassador program, job listings, e-commerce, surveys, giveaways and scholarships, all of which fill a critical hole in the media marketplace and create a robust interactive experience for its 3.3 million monthly readers.
Her Campus is also a full-service college marketing firm, leveraging its robust digital audience coupled with its feet-on-the-ground presence at college campuses nationwide and in six countries to deliver innovative marketing programs for companies looking to reach the coveted yet elusive female college market. Her Campus has been completely bootstrapped and profitable since its launch.
By leveraging broadband Internet, Her Campus has created networks of young women from around the globe to form a worldwide community for women in college. Because of broadband, it is easier than ever before to build communities of people with shared interests locally, nationally and internationally.