Michele Payn-Knoper - Faces of Innovation
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Michele Payn-Knoper

Michele Payn-Knoper

Cause Matters Corp. is an Indiana-based organization that motivates farmers and nutritionists to raise awareness of the importance of a healthy lifestyle in rural America. Cause Matters Corp. is led by Michele Payn-Knoper who is known as one of North America?s leading farm and food advocates. MPK serves as a resource for people interested in agriculture and food through speaking and community building programs.

Cause Matters Corp. focuses on agricultural advocacy, social media strategy, community engagement and growing a food movement. In each of these four core areas, Payn-Knoper helps organizations clearly identify issues, understand their audience and connect solutions.

Cause Matters Corp. and Payn-Knoper relies on the Internet to reach new audiences and realize the importance of hunger alleviation and practicing responsible agriculture. Through new technology and advancement with rural America?s access to the Internet networks, farmers have a greater ability to sell their good at the markets to local customers.