Simply put, Washington D.C.-based Betterific (@Betterific) is an online suggestion box. Users submit ideas on how to make products, brands, and services better, and then receive feedback from other users on their suggestions.
Betterific?s website is formatted very similarly to that of Twitter. Users have the option to follow other users and vote or comment on suggestions they?re interested in. The ideas can be viewed from a feed on the homepage that offers several different categories, like technology, fashion, sports, transportation, and even an ?Editor?s Picks? section. Betterific also promotes discussion with their ?Brainstorm of the Day.? For instance, they?ll pose a question such as, ?How can we make ESPN better?? and categorize the replies by popularity.
Betterific is innovative because it is indicative of the popularity and success of social media?s progress in the broadband age. Betterific has taken mainstream social media traits and put them in a specific niche market that can be easily operated and understood by almost anyone.