Mark Britton - Faces of Innovation
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Mark Britton

Avvo,  photos by Meryl Schenker

  • Location: Seattle, WA
  • Company: Avvo
  • Twitter: @avvo

Avvo (@avvo) was founded in Seattle, Washington, in 2006 by Mark Britton, who is a former executive at Expedia.com. Friends were constantly asking him for legal advice, as well as general advice on hiring lawyers, financial advisors and accountants. He decided to create an online directory of lawyers, and Avvo (short for the Italian word for lawyer, avvocato) was born. Today, Avvo is the web?s largest legal Q&A platform, directory and marketplace.

The Avvo lawyer profiles are an all-encompassing measurement that considers elements such as the attorney?s years of experience, board certification, education, disciplinary history, professional achievement, and industry recognition. In the Q&A forum, users can also ask real lawyers questions and get quick answers, all for free. Avvo maintains its objectivity by not allowing lawyers or law groups to pay for better ratings or positioning on the site.

Usually people are in a stressful situation when looking for a lawyer, it is a time consuming process and hard to know where to start the search. Broadband Internet has made this search easier through enabling Avvo to simplify the process by putting ratings, free advice and reviews all in one place. Because of high-speed connections, more than six million people every month visit Avvo.com to find the best lawyer for their needs, rather than flip through the phone book and guess.