Aaron Stanton - Faces of Innovation
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Aaron Stanton


BookLamp (@BookLamp) is the Internet?s home for the Book Genome Project, which developed in 2007 out of a home in Boise, Idaho. Similar to how Internet radio services match music lovers with recommendations, BookLamp helps users find books through a computer-based analysis of written DNA.

BookLamp.org was created to allow readers and writers access to tools that the BookLamp team developed over years of working on the Book Genome Project, an academic project dedicated to using computers to understand the make-up of the written word. Their software uses thematic and stylistic terms like motion, density, description, dialogue and pacing to help users understand the back-end analysis. While BookLamp is great at quickly finding new books that it thinks users will enjoy, the goal isn?t speed. Rather, the BookLamp team focuses on reader enjoyment: They want their bookshelves to be stocked with books that are not defined by genre, but personalized to each user, so that they can glide effortlessly from virtual shelf to virtual shelf as they follow whatever trail they find interesting.

The arrival of the music genome site Pandora brought the idea of ?genome projects? to the masses. BookLamp follows in their success by using books? DNA to match similar interests. Since the entire project is powered by Internet applications and software, this project could only be launched with high-speed, broadband Internet connections shared by employees of the Book Genome Project, as well as users of BookLamp.org?s book-matching service.